Cherry Loans processes hundreds of loan application each day for people just like you

87% of our Applications Get Approved Each Day

Privacy Policy

Who we are?

Cherry Loans offers an online service to its customers. If you wish for us to provide you with our service, you will be entering into an agreement with our providers. Once the agreement has been entered into you will in turn be accepting terms and conditions which relate to your agreement and also agreeing to abide by them. In turn we also acknowledge obligations to this agreement, by means of providing the service you require, this means we will provide the service to you the customer. Please also be aware that if a client uses our services on behalf of a third party, the obligation will still be with you being our customer furthermore the terms and conditions will also relate to you our customer and not with any other third parties.

What is the purpose of a Privacy Policy?

This privacy policy was written to give users of this website a clear explanation of the information that we will ask you to provide, how we will use that information and who we will share it with. It is important that you read and understand this privacy policy, along with our terms and conditions before using this website.

When using this website, you may be redirected to the website of one of our partners. It is important that you read the privacy policy on their site as we will not be responsible for how they use your personal information.

What type of information is collected?

Personal information in the context of this privacy policy is the information that you provide that can be used to identify you. This may include, but is not limited to, contact details, date of birth, address, bank details and IP address.

Lawful basis for collecting your data.

Cherry Loans is a credit broker and when you use one of our websites to search for a personal loan, we will use the information that you provide in a number of ways.

We will share your information with a panel of lenders and brokers to assist you in finding the financial services product that you are looking for.

In order for us to process your data we have to have a lawful basis to do so.

Legitimate interests: the processing is necessary for our legitimate interests or the legitimate interests of a third party, unless there is a good reason to protect your personal data which overrides those legitimate interests.

Our Service

As part of the service that we provide, we may contact you regarding your search for the product or service that you have asked us to help you with, unless you have requested that we do not do so.

In addition, we may also send you information regarding related products or services using the contact information that you supplied to us as part of your application. This is an essential part of the service that we provide to you and you can opt out of this at any time using the contact details below

The basis in which we are able to contact you is called 'soft opt in', which applies when you have previously entered information on our websites and provided your information to us. This is useful for the majority of customers as it enables us to share related products and services similar to which you had requested previously. Again, you can opt of this at any time using the contact details below


Cherry Loans will never share your data with third parties for marketing purposes. We will only contact you as a result of a request for information or for the purposes highlighted elsewhere in this privacy policy.

How will you use my personal information?

To enable us to fulfil our role as a credit broker, we will share your information with lender and broker partners who are authorised and regulated by the Financial Conduct Authority.

The information that we share will include some or all of the information that you have provided as part of your application. This will include personal data such as name, address, DOB, contact information, employment information, bank account, and details of your financial status.

As part of our service, we may profile your personal information. This enables us to share advertisements regarding relevant products and services that we believe may be of interest to you. These advertisements may be presented to you on such platforms as Google and Facebook or similar platforms.

You can opt out of receiving such advertisements using the contact details below

We may use your technical data such as IP address and cookies to assist in the improvement of our website.

Who will you share my information with?

To enable Cherry Loans to assist you in finding the financial product or service that you have requested, we will need to share your information with lenders and brokers who are authorised and regulated by The Financial Conduct Authority. We may also share your information with companies who assist us in providing our service to you, such as telecommunication companies (for email and SMS communication) and advertising networks such as Facebook and Google.

Our partners, with whom we share your information, may use it for their legitimate business interests to match applications, carry out fraud checks, carry out research such as analysis of market trends and customer demographics and to customise and develop the product/service which they offer to you or other individuals in the future.

How long will you store my personal information?

We will keep your personal details for no longer than 12 months from the date you last used our service, unless you ask us to delete it sooner. If you ask us to delete your personal information, please note that it may remain on our backup servers for legal or other regulatory reasons.

What are my rights?

The General Data Protection Regulation provides the following rights to individuals

The right to be informed

You have a right to be informed about how your personal data is processed in a concise, transparent, intelligible and easily accessible manner, written in clear and plain language, that is free of charge. This is the purpose of this Privacy Policy

The right of access

You have the right to obtain confirmation that your data is being processed and to have access to that personal data. You can request this using the contact details below

The right to rectification

You have the right to have your personal data rectified if it is incorrect or incomplete and we must notify any third parties that have been shared your data to do the same. You can request this using the contact details below

The right to erasure

You have a "right to be forgotten", or to have your personal data erased and to prevent processing. The right is not absolute and in certain circumstances, this may not be possible. You can request this using the contact details below

The right to restrict processing

You have the right to 'block' or suppress the processing of your personal data. This does not stop the storing of your personal data, as it may be required to restrict processing in the future. You can request this using the contact details below

The right to data portability

You have the right to obtain and reuse your personal data for your own purposes across different services in a safe and secure way, without hindrance to usability. You can request this using the contact details below

The right to object

You have the right to object to processing based on legitimate interests or the performance of a task in the public interest/exercise of official authority (including profiling); direct marketing (including profiling); and processing for purposes of scientific/historical research and statistics. You can request this via the contact details below.

Rights in relation to automated decision making and profiling

You have a right to object to automated decision making, to express your point of view, ask for human intervention, and to be provided with an explanation of the decision with your option to challenge it. The right is not absolute and is not applicable for the entering into a consumer credit agreement. You can request this using the contact details below

The right to withdraw consent

If you have given us explicit consent to process your personal data you have a right to withdraw that consent at any time, including but not limited to the removal of consent to be contacted by third-party marketers. You can request this using the contact details below

The right to lodge a complaint with a supervisory authority

You have the right to lodge a complaint with us directly and/or with a supervisory authority.

Do you use cookies?

Cherry Loans uses "Essential," "Functionality," and "Marketing" cookies. Cherry Loans may use all or a combination of all three categories of cookies. You can find out more about each cookie category below.

Essential Cookies. These cookies enable you to move around the website and use its features.

Functionality Cookies. These cookies are used to help improve the website experience. The cookies are placed when a user first visits the website and they track the user through the website, monitoring where they navigate to or where they drop out of the process.

Marketing - we use third parties to help provide customised advertising and other content to visitors to our website.

So that we can offer you the best possible online experience, new services using cookies may be added to our site from time to time. We aim to keep the cookies information provided here as accurate as possible and use all reasonable efforts to review and update the details.

For further information please read our Cookies Policy.

How do you keep my data secure?

Your security and privacy come first in everything we do. We utilise the most advanced security infrastructure and measures to ensure your data is private. All personal data is stored on dedicated servers with high levels of encryption. All companies with which we share your information has to display that they have high levels of data security in place before we will share any information with them.

How do I complain?

If you have a complaint, we would like to hear from you.

You can contact us using the information below:


How do I contact you?

Please contact us below:


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National Council Regulation - Cherry Loans